Our people are talented and experienced research professionals.

In 1970, Tom Wiese joined with Dr. Donald O. Clifton at then Selection Research, Inc. (now Gallup) and built its marketing research division from the ground up. Tom and a partner then purchased the Omaha office operation from SRI, and in 1983, the company was incorporated under its current name, Wiese Research Associates, Inc. We are still headquartered in Omaha, with central interviewing facilities in Lincoln, Nebraska.

WRA is a full service market research firm that can work with you to design a study that best fits your needs from start to finish, or provide just the support you need.  We are experienced professionals dedicated to providing you with accurate and insightful information. We consider ourselves to be in the “not too big, not too small” category. We are big enough to provide the capabilities and resources needed for large-scale projects, but small enough to give clients the close, individual attention they deserve.


Our people have worked together as a team for many years.

Tom has 40+ years of experience in marketing research and has personally been involved in the completion of over 3,000 studies, covering a wide range of industries and almost every imaginable type of project. This makes him a research “guru” in the minds of many long-standing clients and loyal employees.
Cathy has been with WRA longer than she would care to say because then you would know how old she is (enough said). She consults with clients and performs functions related to study design, project management, survey development, focus group moderation, data analysis/reporting, and presentation of results. In addition to working directly with key clients as project director, she is responsible for managing WRA’s team of analysts and support staff. Cathy graduated from the University of Northern Iowa with a Bachelor’s degree in Business Management, and holds a Master of Business Administration (MBA) degree from Drake University.
Rita has a superb ability to motivate those around her and to organize complex project workloads. She is one of those people who brings enthusiasm and a positive “can do” attitude to every challenge. Rita has been with WRA for 25+ years and is responsible for managing and coordinating all of WRA’s production functions, including interviewing, coding, data processing, and word processing. She holds a Bachelor’s degree in Business Administration from the University of Nebraska-Omaha.
Mary has been with WRA nearly since its inception and during that time, has worn many different hats. Today, in addition to being responsible for the financials, she handles all of the human resources and personnel functions, including payroll and benefit administration. Mary also assists with WRA’s sampling using a variety of state-of- the-art list sources.
Brigette has been with WRA for over 20 years and coordinates all data processing functions, including CATI scripting and testing, online survey programming and testing, data tabulation, and statistical analyses. She is as energetic as they come, and is capable of taking on any new software or data challenge. Brigette has a Bachelor of Arts degree in Psychology from the University of Nebraska-Omaha.
John is a self-described “jack of all trades and master of none” but he really doesn’t give himself enough credit. His responsibilities over the past 28+ years include managing WRA’s business-to-business custom prospect database compilation projects, IT management and support, acquiring/managing all B2B and client-provided research samples and databases, and client service. John has a BS in Economics from Nebraska Wesleyan University and an MBA from Southern Methodist University.